Either via the online console or the app, you can also view analytics related to your Business Profile, such as audience insights and local search performance, and practice SEO to boost your listing using keywords. Your profile can be seen both on Google Maps and in Google Search, and GMB is what allows business owners to manage customer reviews and the information displayed, such as hours of operation, address, photos, and contact information.Īdditionally, Google My Business allows you to answer questions, enable direct messaging, add product, services, and pricing information, and link directly to your company’s website. Google My Business has evolved over the years, with former names such as Google Places, Google+ Local, and Google Local, but the idea behind it has remained relatively the same GMB is a tool to manage and optimize your Business Profile to increase visibility and verify aspects of your listing. In case you were unfamiliar with GMB prior to these changes, let’s run through a quick crash course on it, so you can fully understand the differences between the old and new service and how they may affect your use of it. Google announced at the end of 2021 that the SEO service for business owners will now be titled Google Business Profile (GBP), and there are several new aspects to this rebranding. Google My Business (GMB) has undergone some significant changes this year - one of which being it’s not called Google My Business anymore.
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